1 min 8 sec
Enhancing Nationwide Reach and User Experience
Sustain-A-Look, a sustainable fashion brand based in Rockford, Colorado, focuses on reducing environmental waste and carbon footprint. The brand offers eco-friendly, fair trade, high-quality clothing at reasonable prices.
Overview:
Sustain-A-Look is a sustainable fashion brand based in Boulder, Colorado, focusing on reducing environmental waste and combating unethical labor practices by providing customers with eco-friendly, fair-trade, high-quality clothing at reasonable prices. The company is expanding its business beyond the local community to serve a nationwide audience. For every purchase, they will donate a percentage of the profits to environmental and labor protection organizations. They are also launching a recycled clothing program where customers can donate new or gently used clothes that are then distributed to people in need across the US.
Objective:
To create a website redesign for Sustain-A-Look that effectively communicates the client's mission highlights the new donation and recycled clothing programs, and provides a seamless and accessible purchasing experience.
Key Tasks and Scope of Work
1. Add two new webpages:
Recycled Program Landing Page: Dedicated to the recycled clothing program.
Recycled Program Partners Page: Features the organizations that will receive donations.
2. Ensure design consistency across the website.
3. Streamline the copy for:
Sustain-A-Look (About Us) page
Recycled Program landing page
Recycled Program Partners page
4. Ensure the website is accessible: focus on color contrast, readability, and legibility.
Recycle Clothing Program
The client requested the addition of the recycling program to their website, ensuring that this new page seamlessly matched the rest of the website for consistent branding.
Recycle Program Partners
The client also requested a page dedicated to the partners of the program that receive the donations. Company logos and body content were provided by the client.
